Love Hanshui Emballasje for drikkevann av Yanhui Zhang

Designet Love Hanshui Emballasje for drikkevann av Yanhui Zhang er en høyt ansett vinner av den svært prestisjetunge 2024 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2024

Love Hanshui Emballasje for drikkevann

av Yanhui Zhang

Klient: Wuhan Pufine Creative Technology Co., Ltd.

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Designet

Om Love Hanshui Emballasje for drikkevann

Love Hanshui er en minneemballasjeserie for renset drikkevann, skapt for å markere at Wuhan ble valgt som internasjonal våtmarksby. Fire stedegne dyr, finneløs nise, blåhodeand, svartstork og davidshjort, representerer årets fire årstider. Tradisjonelt kinesisk tusjmaleri forener dyrene med lokale våtmarkslandskap. Den hvite flaskeetiketten er produsert med en krympefolieprosess og spotfargetrykk. Hver flaske er 60 millimeter bred og 220 millimeter høy. En kode på etiketten åpner en tredimensjonal visning.

Anerkjennelsen

Om A' Design Award i Sølv

Love Hanshui Emballasje for drikkevann er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Love Hanshui Emballasje for drikkevann forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Love Hanshui Emballasje for drikkevann er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Dimensjoner og Emballasje: Bottle diameter 60mm, height 220mm
Stikkord: bottle label
Produksjonsteknologi: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Designutfordring: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Forskning: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspirasjon: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Prosjektvarighet: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Driftsflyt: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Teammedlemmer: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang