Xijiu Liquor Emballasje for alkoholholdige drikker by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2024
Xijiu Liquor Emballasje for alkoholholdige drikker
by Yamin Zhu
Client: Forty-Nine Union Design Department
A' Design Award i Jern Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #152860The Design
About Xijiu Liquor Emballasje for alkoholholdige drikker
Den intrikat utformede flasken, prydet med det kinesiske tegnet "Xi" fra fire perspektiver, symboliserer lykke og glede. Dens levende kinesisk-røde nyanse gjør den passende for festlige anledninger. Den harmoniske kombinasjonen av rund lokk og firkantet korpus reflekterer eldgamle kinesiske filosofier. Når flaskene kombineres, fremkaller de det kjære symbolet for dobbel lykke, representativt for tradisjonelle bryllupsskikker. Denne designen hedrer ikke bare kulturarven, men forbedrer også brukeropplevelsen ved å tilby en unik ergonomisk struktur for enkel håndtering.
The Recognition
About the A' Design Award i Jern
Xijiu Liquor Emballasje for alkoholholdige drikker er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Xijiu Liquor Emballasje for alkoholholdige drikker forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Xijiu Liquor Emballasje for alkoholholdige drikker respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
- Dimensions & Packaging
- Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
- Design Challenge
- The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
- Research
- There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
- Inspiration
- The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
- Project Duration
- The project started in April 2023 in Shanxi,China and finished in May 2023.
- Operation Flow
- One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
- Patents
- 202330190867.8
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