Jern Reklame · 2024
Transatlantic Innovation Week Eventkommunikasjon
- A' Design Award i Jern 2024 in Reklame
- CLIENT: U.S. Konsulat München
- Estimated Number of Design Views: 46,602
- Verification code AE5EE3C715 · Verify this award
Colors
About Transatlantic Innovation Week Eventkommunikasjon
Transatlantic Innovation Week, organisert av den amerikanske ambassaden og alle fem generalkonsulater, er et flerdagers arrangement som fokuserer på det tysk-amerikanske partnerskapet og dets brede innovasjonskraft. Under årets motto «creativity unbound» ble det designet en arrangementstrailer, landingsside og et komplett verktøysett for sosiale medier til arrangementets partnere. Den visuelle hovedprofilen kombinerer mottoet med ideen om partnerskap som det overordnede budskapet.
About the A' Design Award i Jern
Transatlantic Innovation Week Eventkommunikasjon er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Transatlantic Innovation Week Eventkommunikasjon forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Transatlantic Innovation Week Eventkommunikasjon respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Press Kit
- Unique Properties
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tags
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Production Technology
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Design Challenge
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiration
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Project Duration
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Operation Flow
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
