Moutai 1935 Brennevinsemballasje av Chengdu Wanjiazu Technology Co., Ltd

Designet Moutai 1935 Brennevinsemballasje av Chengdu Wanjiazu Technology Co., Ltd er en høyt ansett vinner av den svært prestisjetunge 2024 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2024

Moutai 1935 Brennevinsemballasje

av Chengdu Wanjiazu Technology Co., Ltd

Klient: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Vinner av A' Design Award i Gull i kategorien Emballasje

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Designet

Om Moutai 1935 Brennevinsemballasje

Moutai 1935 er emballasje for et kinesisk destillert brennevin fra Guizhou-provinsen. Glassflasken har reliefmønstre på rød bakgrunn, som viser gylne scener av saltselgere og brennevinshandel i byen Moutai. Mønstrene er inspirert av tradisjonelle kinesiske sjangermalerier. Tre sirkler med gylne krusninger er preget på flaskeskulderen. Relieffoverflaten er ferdigbehandlet med et glasurspray, som forbedrer grep og berøringsfølelse. Korken i sinklegering bruker en brutt tannformet struktur som et tiltak mot forfalskning. Gaveesken er laget av resirkulerbar og biologisk nedbrytbar sponplate.

Anerkjennelsen

Om A' Design Award i Gull

Moutai 1935 Brennevinsemballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Moutai 1935 Brennevinsemballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Moutai 1935 Brennevinsemballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Dimensjoner og Emballasje: product dimensions,230 mm x 85 mm x 85 mm
Stikkord: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Produksjonsteknologi: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Designutfordring: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Forskning: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspirasjon: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Prosjektvarighet: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Driftsflyt: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Teammedlemmer: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)