Designet Aquetha Sake-emballasje av Tacto Inc. er en høyt ansett vinner av den svært prestisjetunge 2024 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2024
Aquetha Sake-emballasje
av Tacto Inc.
Klient: Tacto Inc
Vinner av A' Design Award i Sølv i kategorien Emballasje
Verifisert Prisvinner
Verifiser Prisstatus for #158293Designet
Om Aquetha Sake-emballasje
Aquetha er et emballasje- og merkevaredesign for lagret japansk sake. Flasken er håndlaget av en glasskunstner og formet av tyngdekraften, noe som gir en naturlig rundhet som antyder tidens gang. Den avrundede formen støtter også en jevn lagring etter tapping. Gjennomsiktige etiketter er produsert med blindpreging i boktrykk for å gjenspeile den klare karakteren til lagring ved istemperatur. Den enkle ytteresken har en fordypning mellom lokket og selve esken for å uttrykke lagringens tidslinje. Designet presenterer lagret sake som et kunstverk snarere enn et ordinært produkt.
Anerkjennelsen
Om A' Design Award i Sølv
Aquetha Sake-emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Aquetha Sake-emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Aquetha Sake-emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
- Dimensjoner og Emballasje
- Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm - Stikkord
- Packaging, Product Design, Website
- Produksjonsteknologi
- Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.
The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.
A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image. - Designutfordring
- Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
- Inspirasjon
- Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
- Prosjektvarighet
- 2months, Tokyo, Japan
- Driftsflyt
- This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
- Teammedlemmer
- Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto - Bildekreditering
- Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima
Sponset
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