HLJ Nine And Eighteen Natures of China Produktemballasje by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2024
HLJ Nine And Eighteen Natures of China Produktemballasje
Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #158808The Design
About HLJ Nine And Eighteen Natures of China Produktemballasje
HLJ Nine and Eighteen Natures of China er en emballasjeserie for helseprodukter basert på plante- og dyreekstrakter fra Heilongjiang-regionen. Emballasjen bruker symbolske farger, tradisjonell penselkalligrafi og en gjennomgående grafisk stil for å presentere hver råvare på en direkte og intuitiv måte. Eskene er laget av solid kartong og ferdigbehandlet med matt laminering og preging, noe som forsterker teksturen i tekst og grafikk. Foliepreging er lagt til på utvalgte linjer. Serien beholder én felles visuell identitet samtidig som hvert produkt forblir gjenkjennelig.
The Recognition
About the A' Design Award i Sølv
HLJ Nine And Eighteen Natures of China Produktemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. HLJ Nine And Eighteen Natures of China Produktemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. HLJ Nine And Eighteen Natures of China Produktemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- Dimensions & Packaging
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - Tags
- Packaging, Series, health products, nutrition, brand
- Production Technology
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- Design Challenge
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- Research
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- Inspiration
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
- Project Duration
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- Operation Flow
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- Team Members
- TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
