Kurimu Ice Cream Iskrempakning by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2024
Kurimu Ice Cream Iskrempakning
Client: Lance Francisco
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #158814The Design
About Kurimu Ice Cream Iskrempakning
Kurimu er en emballasjedesign for premium iskrem solgt i pint-beholdere. Designet reflekterer japansk minimalisme, med en enkel illustrasjon for hver smak. Slitesterk papp ble valgt for styrke, og illustrasjonene ble skapt med digital programvare. Offsettrykk ble brukt for å holde fargene konsistente, og prototyper ble testet for funksjonalitet. Det tilbakeholdne layoutet holder oppmerksomheten på produktet, samtidig som det presenterer nødvendig informasjon. Resultatet støtter merkevarens håndverksmessige karakter.
The Recognition
About the A' Design Award i Bronse
Kurimu Ice Cream Iskrempakning er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Kurimu Ice Cream Iskrempakning forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Kurimu Ice Cream Iskrempakning tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
- Dimensions & Packaging
- Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm - Tags
- Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
- Production Technology
- Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
- Design Challenge
- The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
- Research
- Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
- Inspiration
- The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
- Project Duration
- The project started in August 2020 in Manila, Philippines.
- Operation Flow
- Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
- Patents
- Copyright, Lance Francisco.
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