Sølv Emballasje · 2024
Guijiu Zodiac Series Brennevinsflaske
by Jiarun Lin
- A' Design Award i Sølv 2024 in Emballasje
- Estimated Number of Design Views: 43,745
- Verification code C58AA43B4F · Verify this award
Colors
About Guijiu Zodiac Series Brennevinsflaske
Guijiu Zodiac Series er en minneutgave av brennevinsemballasje laget for det kinesiske drakens år. Formen er inspirert av gamle kinesiske keramikkbeholdere med en struktur med doble ører. Flasken er laget av krystallglass kombinert med metalldeler, i kontrast til keramikkbeholderne som vanligvis brukes til eksklusiv kinesisk brennevin. En drakeillustrasjon i blekk er trykt på etiketten, og en drakeformet metallkomponent på korken fungerer som åpningsmekanisme. Flasken måler 240 mm i høyde og 110 mm i lengde og bredde.
About the A' Design Award i Sølv
Guijiu Zodiac Series Brennevinsflaske er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Guijiu Zodiac Series Brennevinsflaske forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Guijiu Zodiac Series Brennevinsflaske er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu. - Dimensions & Packaging
- The height of the product is 240mm and the length and width are 110 mm.
- Tags
- Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
- Production Technology
- In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
- Design Challenge
- The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
- Research
- In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
- Inspiration
- The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
- Project Duration
- The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
- Operation Flow
- This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.
