Equia Keto Line Emballasjeidentitet by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2024
Equia Keto Line Emballasjeidentitet
Client: Colorcode Creative Agency
A' Design Award i Bronse Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Equia Keto Line Emballasjeidentitet
Equia Keto-linjen blander tradisjon med moderne stil i sofistikert emballasje prydet med mandelblomster og elegante mønstre, med spot UV-detaljer for et luksuriøst preg. Vintage-skisser smelter sammen med samtidsdesign og tilbyr jordnære grønntoner, beroligende blåtoner og rik gullfarve for en naturinspirert følelse. Gjenlukkbare poser med rivehakk og matt bakgrunn gjør det mulig med spesielle trykkeeffekter som spot UV, noe som sikrer en eksklusiv presentasjon. Laget av PET og PE Transparent-materialer kombinerer disse posene matte og blanke overflater for å bevare produktene i optimal tilstand.
The Recognition
About the A' Design Award i Bronse
Equia Keto Line Emballasjeidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Equia Keto Line Emballasjeidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Equia Keto Line Emballasjeidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
- Dimensions & Packaging
- ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
- Tags
- brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
- Production Technology
- The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
- Design Challenge
- The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
- Research
- The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
- Inspiration
- The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
- Project Duration
- The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
- Operation Flow
- The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
- Patents
- Copyrights belong to Colorcode S.A.R.L #1961998, 2024
- Team Members
- Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation - Image Credits
- Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.
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