Jern Reklame · 2024
Cats in a Box Kommunikasjonsdesign
- A' Design Award i Jern 2024 in Reklame
- CLIENT: Adote Um Gatinho
- Estimated Number of Design Views: 46,434
- Verification code FABEC88996 · Verify this award
Colors
About Cats in a Box Kommunikasjonsdesign
Designteamets kampanje kombinerte på genial måte dristige illustrasjoner med en munter atmosfære, med mål om å avkrefte covid-19-myter og fremme kattadopsjon. Forskningsdrevet avdekket kampanjen misoppfatninger, noe som førte til virkningsfull budskapsformidling og produktlinjeutvikling. Gjennom en livlig markedsføringstilnærming og en vellykket veldedighetsbasar samlet kampanjen ikke bare inn midler, men utfordret også samfunnets holdninger og bidro til et mer informert og medfølende samfunn.
About the A' Design Award i Jern
Cats in a Box Kommunikasjonsdesign er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Cats in a Box Kommunikasjonsdesign forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Cats in a Box Kommunikasjonsdesign respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Press Kit
- Unique Properties
- It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. - Dimensions & Packaging
- Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various. - Tags
- Cat, Pets, Adoption, Illustration, Color
- Production Technology
- It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
- Design Challenge
- How to touch people about the serious and sensitive subject of abandoned kittens at the country.
- Research
- The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
- Inspiration
- During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
- Project Duration
- The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
