Bronse Emballasje · 2025
Mahjong Lucky Coffee Kaffeemballasje
by Wenduan Su
- A' Design Award i Bronse 2025 in Emballasje
- CLIENT: Shenzhen Technology Unversity
- Estimated Number of Design Views: 14,802
- Verification code D08AF20A30 · Verify this award
Colors
About Mahjong Lucky Coffee Kaffeemballasje
Mahjong Lucky Coffee er en kaffeemballasjedesign inspirert av mahjong, et tradisjonelt kinesisk spill. Hver pose inneholder en måneds kaffe, tilsvarende to hender med mahjongbrikker. Den ene hånden er arrangert som en vinnerhånd. Den andre hånden fullføres av kjøperen, ettersom hver kaffeporsjon er utformet som en brikke, og mønsteret forblir ukjent inntil porsjonen åpnes. Dristige oransje- og rødfarger sammen med ungdommelig typografi henvender seg til unge forbrukere. To smaker tilbys. Emballasjen forvandler en daglig vane til et spill.
About the A' Design Award i Bronse
Mahjong Lucky Coffee Kaffeemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Mahjong Lucky Coffee Kaffeemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Mahjong Lucky Coffee Kaffeemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
- Dimensions & Packaging
- The test model was completed using 3D printing and origami techniques.
- Tags
- Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
- Production Technology
- Mold Injection，Origami
- Design Challenge
- Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
- Research
- Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
- Inspiration
- Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
- Project Duration
- Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
- Operation Flow
- Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
