Scarlet Bind by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2025
Scarlet Bind
Client: Scarlet
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #163005The Design
About Scarlet Bind
I kontrast til ubehaget og begrensningene kvinner opplever under menstruasjonen, ble konseptet bak Scarlet binds emballasje inspirert av ideene om frihet og lettelse, egenskaper produktet er designet for å levere. Naturen gir en følelse av fred og frihet som det moderne bylivet ofte mangler. For å fange denne emosjonelle lettelsen, henter emballasjedesignet inspirasjon fra naturlandskap og bruker myke akvarellteknikker for å uttrykke disse følelsene. Resultatet er et beroligende, poetisk visuelt språk som harmonerer med produktets løfte om komfort og omsorg.
The Recognition
About the A' Design Award i Sølv
Scarlet Bind er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Scarlet Bind forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Scarlet Bind er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
- Dimensions & Packaging
- Width 110 mm x Depth 80mm x Height 96 mm
- Tags
- Sanitary Pad, Packaging, Design, watercolor, Landscape
- Production Technology
- The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
- Design Challenge
- The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors. - Research
- The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated. - Inspiration
- The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience. - Project Duration
- The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
- Operation Flow
- This product is chosen by the buyer because of its pleasant and eye-catching design.
- Team Members
- Designer and Illustrator: Masoud Najafi
- Image Credits
- Illustrator: Masoud Najafi
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