Xijiu Matured Liquor Brennevinsemballasje av Chengdu Times Fashion Art Design Co., Ltd

Designet Xijiu Matured Liquor Brennevinsemballasje av Chengdu Times Fashion Art Design Co., Ltd er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Platina i konkurransekategorien Emballasjedesign.

PlatinaEmballasje· 2025

Xijiu Matured Liquor Brennevinsemballasje

av Chengdu Times Fashion Art Design Co., Ltd

Klient: Guizhou Xijiu Co..ltd

Vinner av A' Design Award i Platina i kategorien Emballasje

1,199,187

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Designet

Om Xijiu Matured Liquor Brennevinsemballasje

Xijiu Matured Liquor er en emballasjedesign for en kinesisk brennevinsserie. Flasken beholder merkevarens klassiske trommesilhuett og henviser til den sirkulære formen på en gjenstand som oppbevares i Palassmuseet, en form som forbindes med fullkommenhet og harmoni i tradisjonell kinesisk kultur. Aldersangivelsene på 15 og 30 år er lasergravert som flytende bånd. Korken har en firesidet lykkebringende form og åpnes og lukkes jevnt. På innsiden viser en original illustrasjon i tresnittstil landskapet langs Chishui-elven og bryggeingrediensene. Ytteresken er enkel å bære og oppbevare.

Anerkjennelsen

Om A' Design Award i Platina

Xijiu Matured Liquor Brennevinsemballasje er vinner av A' Design Award i Platina, en ekstremt prestisjefylt anerkjennelse som tildeles virkelig eksepsjonelle, elegante og praktfulle design. Platinavinnere er skaperverk av ypperste klasse, vitnesbyrd om grensene for intellektuell kreativitet, og viser designernes uovertrufne profesjonalitet og genialitet. Slike design forventes å være de mest anerkjente verkene som definerer estetikken i en epoke, bidrar til samfunnets velvære og flytter grensene for kunst, vitenskap, design og teknologi. Xijiu Matured Liquor Brennevinsemballasje viser et transcendent nivå av fortreffelighet og gjør uten tvil verden til et bedre sted med sine fordelaktige og verdifulle egenskaper. Xijiu Matured Liquor Brennevinsemballasje er et verk som har vunnet A' Design Award i Platina, og som vekker begjær, inspirerer, begeistrer, gleder og gir stor fryd.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Dimensjoner og Emballasje: 150mm*50mm*180mm
Stikkord: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Produksjonsteknologi: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Designutfordring: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Forskning: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inspirasjon: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Prosjektvarighet: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Driftsflyt: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Teammedlemmer: Xiaohu Feng
Xian Huo
Lei Wang