Designet Good Life by Gina Kosmetikk av Antonia Skaraki er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.
BronseEmballasje· 2025
Good Life by Gina Kosmetikk
Klient: A|S Strategy, Branding & Communication
Vinner av A' Design Award i Bronse i kategorien Emballasje
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Om Good Life by Gina Kosmetikk
Serum-emballasjen legemliggjør den harmoniske blandingen av natur og vitenskap, symbolisert ved det greske alkymistiske symbolet for salt, som representerer renselse. Med et bemerkelsesverdig naturlig innhold gjenspeiler designet produktets renhet og tilknytning til jorden. Inspirert av solens livskraft og serumet sine nyanser, utstråler logoen en fengslende sirkel av lys som symboliserer solen, ansiktet og jorden. Emballasjen uttrykker den holistiske greske filosofien, og forener elementer fra frø, blomster, røtter og frukter, og formidler essensen av transformasjon og livets energi.
Anerkjennelsen
Om A' Design Award i Bronse
Good Life by Gina Kosmetikk er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Good Life by Gina Kosmetikk forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Good Life by Gina Kosmetikk tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
- Dimensjoner og Emballasje
- Box dimensions, 66mm x 42mm x 152mm
- Stikkord
- Serum, cosmetics, life, glass, case, sustainable.
- Produksjonsteknologi
- The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
- Designutfordring
- The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
- Forskning
- The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact. - Inspirasjon
- The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
- Prosjektvarighet
- The project started in August 2022 in Athens and finished in May 2023 in Athens
- Driftsflyt
- The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
- Bildekreditering
- Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.
Sponset
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