Source of Subtle Waves Primærfunksjon: Emballasje for brennevin by Jie Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2025
Source of Subtle Waves Primærfunksjon: Emballasje for brennevin
by Jie Zhang
Client: Jie Zhang
A' Design Award i Bronse Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Source of Subtle Waves Primærfunksjon: Emballasje for brennevin
Boktekst: Source of Subtle Waves er en emballasjedesign for kinesisk Baijiu-brennevin. Flasken, formet som en vanndråpe, symboliserer forvandlingen av korn og vann til Baijiu over tid og viser til den lange brennings- og modningsprosessen. Flasken er laget av keramikk brent i Jingdezhen og kombinert med gullbelagt metall, noe som skaper en kontrast mellom styrke og finesse. Reliefdekor påført ved høy temperatur gir overflaten en tredimensjonal tekstur. Korken er inspirert av gamle lærdes hodeplagg. En bredere midtseksjon og smalere ender gjør flasken lett å holde og skjenke fra.
The Recognition
About the A' Design Award i Bronse
Source of Subtle Waves Primærfunksjon: Emballasje for brennevin er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Source of Subtle Waves Primærfunksjon: Emballasje for brennevin forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Source of Subtle Waves Primærfunksjon: Emballasje for brennevin tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
- Dimensions & Packaging
- product dimensions, 110 mm x 110 mm x 250 mm
- Tags
- Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
- Production Technology
- This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
- Design Challenge
- The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
- Research
- The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
- Inspiration
- This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
- Project Duration
- This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
- Operation Flow
- The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience. - Team Members
- Zhang Jie
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