Hj Lu Yinpiaolaohao Baijiu-emballasje by Sinong Wu

Hj Lu Yinpiaolaohao Baijiu-emballasje by Sinong Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award i Gull in Emballasjedesign Competition Category.

GullEmballasje· 2025

Hj Lu Yinpiaolaohao Baijiu-emballasje

by Sinong Wu

Client: Hongji Lu Liquor Brand

A' Design Award i Gull Winner in Emballasje Category

98,445

Verified Award Winner

Verify Award Status for #165788

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hj Lu Yinpiaolaohao Baijiu-emballasje

Shanxi-provinsen er en av de viktigste vugger for kinesisk Baijiu-kultur. Dette produktet kommer fra Shanxi. Merkevaren oppsto under Ming-dynastiet i 1529 og har en historie og kultur på over 500 år. Designinspirasjonen kommer fra de regionale kjennetegnene ved Shanxi (som Taihang-fjellene), klassisk arkitektur fra Ming-dynastiet, og møbler; i fargesammensetningen brukes fargekontrast for å forsterke lysstyrken og kontrasten i eske- og flaskeformene, noe som skaper en visuell effekt. Designstilen er antikk og gir forbrukerne en form for østlig klassisk skjønnhet.

The Recognition

About the A' Design Award i Gull

Hj Lu Yinpiaolaohao Baijiu-emballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Hj Lu Yinpiaolaohao Baijiu-emballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Hj Lu Yinpiaolaohao Baijiu-emballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Dimensions & Packaging: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
Tags: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Production Technology: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Design Challenge: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Research: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Inspiration: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Project Duration: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Operation Flow: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Team Members: Sinong Wu