Threegun Emballasjedesign by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2025

Threegun Emballasjedesign

by E2W Studio

Client: E2W Studio

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner
Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Emballasjedesign

Siden etableringen har Threegun konsekvent brukt rødt, en farge dypt forankret i kinesisk tradisjon, som et kjerneelement i sin visuelle identitet. Den røde fargetonen betraktes som en av de essensielle ressursene som må bevares innenfor merkvarets visuelle system. Den systematiske bruken av rutesystemer i emballasjen forener layouten. Når det gjelder emballasjebakgrunnen, har designeren moderne integrert tegnet Three i mønsterdesignet. Dette motivet har blitt et sentralt visuelt element for Threegun, og fortsetter å spille en betydelig rolle i deres påfølgende visuelle design.

The Recognition

About the A' Design Award i Bronse

Threegun Emballasjedesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Threegun Emballasjedesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Threegun Emballasjedesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop