Fenvee Essence Primærfunksjon: Parfymeemballasje by Xian Yan

Fenvee Essence Primærfunksjon: Parfymeemballasje by Xian Yan is a highly esteemed winner of the very prestigious 2025 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2025

Fenvee Essence Primærfunksjon: Parfymeemballasje

by Xian Yan

Client: Shanghai University of Engineering Science

A' Design Award i Jern Winner in Emballasje Category

11,635

Verified Award Winner

Verify Award Status for #169915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenvee Essence Primærfunksjon: Parfymeemballasje

Book Text: Fenvee Essence er en parfymeemballasjedesign inspirert av gittermønstrene i tradisjonelle kinesiske vinduer. Emballasjen måler 55 mm i bredde, 55 mm i dybde og 170 mm i høyde. Det er benyttet strukturert papir, og den minimalistiske utformingen begrenser mengden blekk og lim som kreves. Trykk og preging fremhever de fine detaljene og skaper et samspill av lys og skygge som endrer seg når emballasjen beveges. En jevn åpningsmekanisme understøtter den taktile opplevelsen. Designet knytter kulturarv sammen med bærekraftige materialer.

The Recognition

About the A' Design Award i Jern

Fenvee Essence Primærfunksjon: Parfymeemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Fenvee Essence Primærfunksjon: Parfymeemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Fenvee Essence Primærfunksjon: Parfymeemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This fragrance packaging blends traditional Chinese elements with modern design, inspired by architectural lattice patterns. It symbolizes natural harmony through light and shadow, reflecting the fragrance’s flow. Eco-friendly materials minimize ink and glue, enhancing sustainability and tactile elegance, while the minimalist structure embodies the brand's commitment to cultural heritage and eco-conscious luxury.
Dimensions & Packaging: Packaging dimensions: Width 55 mm x Depth 55 mm x Height 170 mm. The design is compact yet elegant, with a premium feel achieved through the careful selection of materials and textures. The packaging includes a unique opening mechanism that further enhances the tactile experience, while the eco-friendly materials ensure that the packaging is both durable and sustainable.
Tags: Fragrance Packaging, Eco-friendly Design, Sustainable Materials, Chinese Aesthetics, Traditional Elements, Luxury Packaging, Premium Experience, Cultural Heritage, Minimalist Design, Elegant Packaging.
Production Technology: The design integrates sustainable materials such as textured paper, carefully selected to enrich both the tactile and visual experience. A minimalist approach ensures that the use of ink and glue is minimized, while the combination of traditional aesthetics with modern techniques creates a premium and eco-friendly product. Advanced printing and embossing techniques were employed to highlight the intricate details and create the play of light and shadow.
Design Challenge: The main challenge was to blend traditional Chinese aesthetics with modern design principles while maintaining sustainability. The project required balancing intricate cultural symbols with a minimalist approach, ensuring that the packaging was both visually compelling and eco-friendly. Overcoming the constraints of using sustainable materials without sacrificing luxury or tactile quality posed a significant creative and technical challenge.
Research: The research aimed to explore how traditional Chinese design elements could be integrated into modern luxury packaging while emphasizing sustainability. The methodology involved examining historical Chinese aesthetics, current design trends, and consumer preferences for eco-friendly packaging. Data was collected through market research, materials testing, and expert interviews. The findings highlight the importance of creating packaging that not only reflects cultural heritage but also aligns with modern consumers' values of sustainability and luxury.
Inspiration: The design draws inspiration from the rich cultural heritage of Chinese architecture, particularly the intricate patterns of window lattices. This symbolic element captures the idea of natural harmony and the flow of fragrance. The use of sustainable materials reflects a modern desire to balance elegance with eco-consciousness, resulting in a packaging solution that aligns with the brand’s values of luxury, sustainability, and cultural depth.
Project Duration: The project started in April 2024 in Shanghai and finished in January 2025 in Shanghai.
Operation Flow: The packaging offers a seamless user experience with a smooth and intuitive opening mechanism, reflecting the brand’s high standards of design. The interplay of light and shadow is activated through the natural movements of the consumer, enhancing the sensory appeal and drawing attention to the fragrance’s essence. The design ensures that each interaction feels sophisticated and harmonious, enhancing the overall product experience.