Daity Fruktig Ispinne by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2025
Daity Fruktig Ispinne
Client: Zarrin Ghazal Co. - DAITY Ice cream
A' Design Award i Bronse Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Daity Fruktig Ispinne
Designen er skapt i en moderne og levende pop-art-stil. Bruken av skarpe, sommerinspirerte farger kombinert med stor, leselig typografi er et nøkkeltrekk ved denne designen, som sikrer rask informasjonsformidling til publikum. De valgte fargene er basert på produktenes smaker, og skaper visuell appell for barn, en følelse av moro for ungdommer, og formidler kvalitet og helse for voksne.
The Recognition
About the A' Design Award i Bronse
Daity Fruktig Ispinne er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Daity Fruktig Ispinne forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Daity Fruktig Ispinne tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
- Dimensions & Packaging
- Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm - Tags
- Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
- Production Technology
- In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
- Design Challenge
- Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
- Research
- Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
- Inspiration
- The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
- Project Duration
- The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
- Operation Flow
- This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
- Image Credits
- Creator and design Mohsen Koofiani
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