Menhao Tea Teemballasje by Chushan Design

Menhao Tea Teemballasje by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award i Gull in Emballasjedesign Competition Category.

GullEmballasje· 2025

Menhao Tea Teemballasje

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award i Gull Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #170869

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The Design

About Menhao Tea Teemballasje

Menhao Tea er et emballasjesystem for te, utformet som en arkivsamlingseske. Designet kartlegger seks tekategorier på et fylogenetisk tre, med opprinnelseskoordinater, tidslinjer for håndverket og smaksskalaer. Hver indre kapsel angir geografiske koordinater, treets alder og detaljer om bearbeidingen, og erstatter vage smaksbetegnelser med målbare verdier. Esken er laget av vaskbart kraftpapir og lukkes med en bomullssnor, slik at den kan gjenbrukes. Folietrykk i bronse og sølv markerer motiver av tegrener og parametere. Hver eske inneholder 66 poser à 3,6 gram.

The Recognition

About the A' Design Award i Gull

Menhao Tea Teemballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Menhao Tea Teemballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Menhao Tea Teemballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.