Platina Emballasje · 2025
Moutai Dream Red Vinemballasje
- A' Design Award i Platina 2025 in Emballasje
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 947,507
- Verification code 0A799D9D4B · Verify this award
Colors
About Moutai Dream Red Vinemballasje
Moutai Dream Red er en emballasjedesign laget for et kinesisk brennevinsprodukt. Emballasjen måler 137 x 137 x 360 millimeter og bruker en sinoberrød farge inspirert av lakkarbeider fra Han-dynastiet, kombinert med svart for et eksklusivt uttrykk. En illustrasjon viser merkevarens maskot som løfter et glass i feiring. Strukturen benytter en utskjæringsteknikk, varmpreging og ultrafiolett trykk på fornybart spesialpapir. Omtrent 95 prosent av emballasjen er miljøvennlig og biologisk nedbrytbar. Designet er beregnet på gaver, samling og bruk ved banketter.
About the A' Design Award i Platina
Moutai Dream Red Vinemballasje er vinner av A' Design Award i Platina, en ekstremt prestisjefylt anerkjennelse som tildeles virkelig eksepsjonelle, elegante og praktfulle design. Platinavinnere er skaperverk av ypperste klasse, vitnesbyrd om grensene for intellektuell kreativitet, og viser designernes uovertrufne profesjonalitet og genialitet. Slike design forventes å være de mest anerkjente verkene som definerer estetikken i en epoke, bidrar til samfunnets velvære og flytter grensene for kunst, vitenskap, design og teknologi. Moutai Dream Red Vinemballasje viser et transcendent nivå av fortreffelighet og gjør uten tvil verden til et bedre sted med sine fordelaktige og verdifulle egenskaper. Moutai Dream Red Vinemballasje er et verk som har vunnet A' Design Award i Platina, og som vekker begjær, inspirerer, begeistrer, gleder og gir stor fryd.
Press Kit
- Unique Properties
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensions & Packaging
- 137x137x360mm
- Tags
- Moutai, Wine, Chinese Red, Dream, Romance
- Production Technology
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Design Challenge
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Research
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspiration
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Project Duration
- Renhuai city, 5 March 2024-19 April 2024
- Operation Flow
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Image Credits
- Moutai Industrial Design Center
