Una Luna Collection Sjokoladeemballasje by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2025
Una Luna Collection Sjokoladeemballasje
Client: Sot B&d
A' Design Award i Bronse Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Una Luna Collection Sjokoladeemballasje
Una Luna er en emballasjedesign for en sjokoladekolleksjon. Eskene er laget av stiv papp med en matt, sort finish. Gullfoliepregning fremhever et månemotiv og merkenavnet, mens fugler i flukt representerer frihet. Selektiv lakkering og preging gir overflaten struktur, og en gullforing er påført innvendig. En trykt smaksguide beskriver hver sjokolade, og innerbrettet holder bitene i orden. Tre størrelser tilbys, fra 180 til 300 millimeter i lengde. Målet er å presentere sjokoladene som en raffinert gave.
The Recognition
About the A' Design Award i Bronse
Una Luna Collection Sjokoladeemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Una Luna Collection Sjokoladeemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Una Luna Collection Sjokoladeemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Una Luna ("One Moon") chocolate packaging is meant to capture luxury, mystery, and grace. Inspired by the beauty of moonlit evenings, the design contrasts visually strikingly by combining a deep black matte surface with gold foil embellishments. Rising birds and the golden moon represent liberty and luxury, therefore turning every chocolate box into a sophisticated encounter. Excellent printing makes the box feel special in consumers' hands and on the shelf.
- Dimensions & Packaging
- Large Box: 300mm x 180mm x 50mm
Medium Box: 240mm x 140mm x 45mm
Small Box: 180mm x 100mm x 40mm - Tags
- chocolate candy, chocolate luxury packaging, gold, moon
- Production Technology
- Rigid cardboard with a matte black finish for elegance and durability forms the Una Luna package. Selective varnishing gives texture; gold foil stamping accentuates the moon and branding. Embossing accentuates tactile appeal and helps important features stand out. The inside gold lining improves the unboxing experience.
- Design Challenge
- Designing Una Luna's packaging proved mostly difficult in balancing luxury with brand narrative. It had to be premium and convey the moon's relationship to mystery, elegance, and retreat as well as feel good. Developing a unique design that distinguishes itself in the cutthroat confectionery industry while preserving a coherent visual identity throughout several flavors was another difficulty. The answer was to use a strong but understated color palette, apply high-end printing techniques, and make sure every variation in the collection kept its originality while also being harmonic complete. Una Luna's packaging deftly communicates both luxury appeal and an immersive brand narrative by combining innovative graphics with superior materials.
- Research
- Una Luna's packaging research concentrated on consumer psychology and how luxury aesthetics affect buying choices. Research show that black and gold color schemes are quite connected with elegance and premium quality. To improve the sensory attraction, tactile details including varnishing and embossing were also included. According to market research, the impression of gourmet chocolates depends much on packaging, hence strategic use of simple but strong design elements that express elegance and uniqueness results. These components together guarantees that Una Luna chocolates will be seen as a premium luxury.
- Inspiration
- The moon's enigmatic charm and a tranquil riverbed under a starry night sky inspire Una Luna. Like fine chocolates, the idea evokes peace, richness, and individuality. Birds flying across a golden moon symbolize freedom and transcendence, supporting the idea that Una Luna chocolates offer escape from the daily. Natural motifsin the design illustrate how the company values craftsmanship and purity.
- Project Duration
- May 2024 US - June 2024 US
- Operation Flow
- Una Luna's packaging is meant to improve user experience in all its elements. The box's robust but elegant construction offers protection while preserving an easy unpacking mechanism. While the printed taste guide provides a clear picture of the several chocolates, the gold foil-stamped moon makes a great first impression. The way the chocolates are arranged inside is painstakingly designed to offer a visually appealing and orderly appearance, so simplifying and fun the choosing procedure becomes. The high-quality materials guarantee longevity and communicate uniqueness.
- Team Members
- Olha Takhtarova
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