Sølv Emballasje · 2025
Sui Li Emballasje for kinesisk baijiu
- A' Design Award i Sølv 2025 in Emballasje
- CLIENT: Anhui Golden Seed Winery Co., Ltd.
- Estimated Number of Design Views: 21,619
- Verification code 7022D81C61 · Verify this award
Colors
About Sui Li Emballasje for kinesisk baijiu
Sui Li er en emballasjedesign for kinesisk baijiu. Flasken er laget av høyborosilikatglass, valgt for klarhet og korrosjonsbestandighet, slik at fargen på brennevinet forblir synlig. En frøformet etikett i gull er produsert med metallisk transfertrykk for en tredimensjonal effekt. En tekstur med frøårer på flaskens overflate gir en taktil kvalitet. Gaveesken er laget av sølvkartong med silketrykte hvite elvekonturer, foredlet med UV-behandling. Gull, svart og hvitt danner en tydelig kontrast. Frøsymbolikken viser til vekst og til drikkens naturlige opprinnelse.
About the A' Design Award i Sølv
Sui Li Emballasje for kinesisk baijiu er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Sui Li Emballasje for kinesisk baijiu forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Sui Li Emballasje for kinesisk baijiu er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
- Dimensions & Packaging
- 85*85*176
- Tags
- Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
- Production Technology
- The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement. - Design Challenge
- To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
- Research
- The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
- Inspiration
- The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
- Project Duration
- The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
- Operation Flow
- The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes.
