Xi Feng Jiu Tian Qi Baijiu-emballasje by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2026
Xi Feng Jiu Tian Qi Baijiu-emballasje
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #173078The Design
About Xi Feng Jiu Tian Qi Baijiu-emballasje
Xi Feng Jiu Tian Qi er et emballasjedesign for en eksklusiv kinesisk baijiu. Flasken er laget av lokal krystall, galvanisert med gull og ferdigstilt med lasergraverte mønstre. Korken er laget av aluminiumslegering og besatt med krystallslipte diamantfasetter. Korkens form henter inspirasjon fra føniks-kronen som ble båret av bruder i det gamle Kina. Gaveesken er laget av akryl og har en særegen form. Lokket heves som et sceneteppe og avdekker gradvis flasken. Bevegelsen minner om løftingen av det røde sløret i tradisjonelle kinesiske bryllup.
The Recognition
About the A' Design Award i Bronse
Xi Feng Jiu Tian Qi Baijiu-emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Xi Feng Jiu Tian Qi Baijiu-emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Xi Feng Jiu Tian Qi Baijiu-emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
- Dimensions & Packaging
- 175mm*120mm*285mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
- Design Challenge
- The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
- Project Duration
- September 2023, Shenzhen, China
- Operation Flow
- The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan
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