Congtai Huofenzi Baijiu-emballasje by Wen Liu

Congtai Huofenzi Baijiu-emballasje by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Gull in Emballasjedesign Competition Category.

GullEmballasje· 2026

Congtai Huofenzi Baijiu-emballasje

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award i Gull Winner in Emballasje Category

58,864
Verified Award Winner
Verify Award Status for #173414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Baijiu-emballasje

Congtai Huofenzi er et emballasjedesign for en kinesisk baijiu rettet mot unge forbrukere. Det visuelle konseptet er basert på vannets bevegelse og brennevinsmolekylenes aktive natur, uttrykt gjennom et sentralt motiv kalt Vitalitetens Øye. Flasken har en dynamisk preget tekstur og et merkeemblem innfelt i en harpiksplakett. En konturert fordypning midt på flasken gir et behagelig grep. Ytteresken er kledd med papir i trestruktur, mens lagdelte spesialpapirer danner et flytende mønster som minner om fjell og elver.

The Recognition

About the A' Design Award i Gull

Congtai Huofenzi Baijiu-emballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Congtai Huofenzi Baijiu-emballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Congtai Huofenzi Baijiu-emballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li