Guojiao 1573 Baijiu-emballasje by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2026
Guojiao 1573 Baijiu-emballasje
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #173415The Design
About Guojiao 1573 Baijiu-emballasje
Guojiao 1573 er en emballasjedesign i begrenset opplag for en eksklusiv kinesisk baijiu. Designet henter inspirasjon fra loong, en lykkebringende skikkelse i kinesisk kultur. Tredimensjonal skulpturering fremstiller loongen på både flasken og ytteremballasjen, og deler av figuren forblir skjult i formene. Flasken er laget med en eldgammel keramikkteknikk med ovnsbrenning og er formet for hånd. Emballasjen måler 205 x 170 x 295 millimeter. Den rolige og raffinerte formen inviterer forbrukeren til å utforske og åpne emballasjen.
The Recognition
About the A' Design Award i Sølv
Guojiao 1573 Baijiu-emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Guojiao 1573 Baijiu-emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Guojiao 1573 Baijiu-emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
- Dimensions & Packaging
- 205mm*170mm*H295mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
- Design Challenge
- As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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