Mags Skin Primary Function: Deodorantmerke by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2026
Mags Skin Primary Function: Deodorantmerke
by Gamze Binici
Client: Gamze Binici
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #174274The Design
About Mags Skin Primary Function: Deodorantmerke
Book Text: Mags Skin er et merkeidentitets- og emballasjeprosjekt utviklet for en naturlig deodorant spesielt utformet for sensitiv hud. Merket er bygget rundt magnesium som sitt grunnleggende element, symbolisert gjennom et sirkulært, atominspirert merke. En dobbeltlags eskedesign skiller merkevarens tilstedeværelse fra detaljert produktinformasjon, og leder brukerne gjennom en tydelig, tillitsfokusert utpakkingsopplevelse. Sprayflasken viderefører denne tilnærmingen med en forfinet, ergonomisk form og en teksturert finish som forsterker dens eksklusive følelse.
The Recognition
About the A' Design Award i Bronse
Mags Skin Primary Function: Deodorantmerke er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Mags Skin Primary Function: Deodorantmerke forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Mags Skin Primary Function: Deodorantmerke tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
- Dimensions & Packaging
- 37 x 37 x 138 mm box dimension
- Tags
- skincare, deodorant, body care, packaging, brand identity, wellness, personal care
- Production Technology
- The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
- Design Challenge
- It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
- Research
- Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
- Inspiration
- The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
- Project Duration
- The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
- Operation Flow
- The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
- Patents
- Copyrights belong to Gamze Binici.
- Image Credits
- Gamze Binici
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