Iconic Designs Primary Function: TV-serie av Olivier Felix Isselin and Maxime Golay

Designet Iconic Designs Primary Function: TV-serie av Olivier Felix Isselin and Maxime Golay er en høyt ansett vinner av den svært prestisjetunge 2026 A' Design Award i Bronse i konkurransekategorien Film-, Video- og Animasjonsdesign.

BronseFilm· 2026

Iconic Designs Primary Function: TV-serie

av Olivier Felix Isselin and Maxime Golay

Klient: MGOFI Production

Vinner av A' Design Award i Bronse i kategorien Film

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Om Iconic Designs Primary Function: TV-serie

Book Text: Iconic Designs er en kortformat TV-serie viet til analyse av form. Hver episode fokuserer på et enkelt emblematisk objekt, og undersøker dets opprinnelse, struktur og innvirkning på hverdagslivet. Gjennom en kontrollert filmatisk tilnærming og minimalistisk iscenesettelse avdekker serien design som en presisjonsdisiplin. Ved å sette historisk kontekst i sammenheng med formal lesning forvandler den persepsjon til forståelse, og gjør design tilgjengelig uten forenkling. Hver sekvens isolerer essensielle linjer, proporsjoner og funksjoner, og tilbyr en klar lesning av objektet.

Anerkjennelsen

Om A' Design Award i Bronse

Iconic Designs Primary Function: TV-serie er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Iconic Designs Primary Function: TV-serie forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Iconic Designs Primary Function: TV-serie tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

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Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
Dimensjoner og Emballasje: Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
Stikkord: Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
Produksjonsteknologi: Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
Designutfordring: The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
Forskning: This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
Inspirasjon: The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
Prosjektvarighet: The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
Driftsflyt: Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
Patenter: Copyrights belong to Olivier Felix Isselin and Maxime Golay, 2025.
Teammedlemmer: Olivier Felix Isselin
Maxime Golay
Bildekreditering: Olivier Felix Isselin
Maxime Golay