Ankodoki Søt bønnegelé by Fumiko Okazeri

Ankodoki Søt bønnegelé by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2026

Ankodoki Søt bønnegelé

by Fumiko Okazeri

Client: KINOSHITASEIAN Co., Ltd.

A' Design Award i Bronse Winner in Emballasje Category

7,462

Verified Award Winner

Verify Award Status for #176283

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ankodoki Søt bønnegelé

Denne emballasjen ble laget for yokan-serien som ble lansert av en veletablert japansk bønnepasta-produsent. Samtidig som den bevarer den tradisjonelle verdien av yokan, bryter den med den konvensjonelle, tunge emballasjestilen. Det nostalgiske, men likevel uformelle designet gir varme og tilgjengelighet, og passer perfekt til den organiske og enkle smaken av godteriet. Den har blitt godt mottatt selv av dem som er ukjente med wagashi, og har fått stor anerkjennelse samt vunnet en rekke priser både i Japan og i utlandet.

The Recognition

About the A' Design Award i Bronse

Ankodoki Søt bønnegelé er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Ankodoki Søt bønnegelé forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Ankodoki Søt bønnegelé tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Dimensions & Packaging: Width 30 mm x Depth 18 mm x Height 82 mm
Tags: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Production Technology: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Design Challenge: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Research: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiration: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Project Duration: This private label store opened on May 30, 2024.
Operation Flow: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.