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Global Keepsake Produktemballasje by Wei Bai, Xianjun Chen and Rubo Chen
Global Keepsake Produktemballasje by Wei Bai, Xianjun Chen and Rubo Chen
Global Keepsake Produktemballasje by Wei Bai, Xianjun Chen and Rubo Chen
Global Keepsake Produktemballasje by Wei Bai, Xianjun Chen and Rubo Chen
Global Keepsake Produktemballasje by Wei Bai, Xianjun Chen and Rubo Chen

Bronse Emballasje · 2026

Global Keepsake Produktemballasje

by Wei Bai, Xianjun Chen and Rubo Chen

  • A' Design Award i Bronse 2026 in Emballasje
  • CLIENT: Shenzhen Hello Tech Energy Co.,Ltd
  • Estimated Number of Design Views: 5,714
  • Verification code C3052C5CCF · Verify this award
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About Global Keepsake Produktemballasje

Global Keepsake er et emballasjedesign laget for solcelledrevne bærbare kraftstasjoner. Strukturen, materialene og kostnaden til den opprinnelige emballasjen forblir uendret. Originale illustrasjoner av globale landemerker tilfører en kulturell fortelling og samleverdi. Vippelokket kan rives av og gjenbrukes som bokmerker og som et gjør-det-selv-album, slik at emballasjen kan beholdes etter utpakkingen. Trykkingen bruker soyabasert blekk og standard offsetprosesser. Det modulære illustrasjonssystemet kan skaleres på tvers av en produktserie, noe som forlenger levetiden til emballasje som vanligvis kastes.

About the A' Design Award i Bronse

Global Keepsake Produktemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Global Keepsake Produktemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Global Keepsake Produktemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Press Kit

Unique Properties
The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Dimensions & Packaging
Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tags
Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Production Technology
The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Design Challenge
The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Research
Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspiration
This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Project Duration
The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Operation Flow
This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.

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