Zona Primary Function: Merkevarebygging og emballasje by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Reklame-, Markedsførings- og Kommunikasjonsdesign Competition Category.
SølvReklame· 2026
Zona Primary Function: Merkevarebygging og emballasje
Client: Cansu Ferreira
A' Design Award i Sølv Winner in Reklame Category
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The Design
About Zona Primary Function: Merkevarebygging og emballasje
Book Text: Zona er Angolas første hard seltzer, som forener lokal kulturarv med en samtidig estetikk, og har en merkevareidentitet inspirert av kildene i Huambo og Okavango-elven. Designet er sentrert rundt en moderne og dristig estetikk som bruker monokromatiske, fruktbaserte fargepaletter og geometriske ikoner for å fange oppmerksomheten. En spesialdesignet logotype inneholder et skjult vannsprut, som symboliserer livets essens og elvenes flyt. Ved å kombinere livlige farger med et rent, hvitbasert oppsett tilbyr Zona en frisk og oppløftende visuell opplevelse som feirer sitt opphav gjennom et ungt og designorientert perspektiv.
The Recognition
About the A' Design Award i Sølv
Zona Primary Function: Merkevarebygging og emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Zona Primary Function: Merkevarebygging og emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Zona Primary Function: Merkevarebygging og emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Dimensions & Packaging
- Aluminium 330 ml drink cans
- Tags
- drink, alcohol, colorful, cocktail, angola, fruits
- Production Technology
- Design printed directly on the cans with Pantone system inks.
- Design Challenge
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Research
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Inspiration
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Project Duration
- 6 months, Angola, USA and France
- Operation Flow
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
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