Designet Cafe Guardiao Kaffeemballasje av Tipz er en høyt ansett vinner av den svært prestisjetunge 2026 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2026

Cafe Guardiao Kaffeemballasje

av Tipz

Klient: Cooabriel

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Cafe Guardiao Kaffeemballasje

Cafe Guardiao er en emballasjedesign for en premium brent og malt kaffe produsert av et brasiliansk kooperativ. Den visuelle identiteten er forankret i en erkeengel-illustrasjon, tegnet i graveringsstil, med beskyttende vinger som det dominerende grafiske elementet. Kraftig typografi skaper et tydelig visuelt hierarki på salgsstedet. Et etikettbånd angir brenningsgraden, kooperativopprinnelsen og innholdet av 100 prosent ren conilon. Fleksografisk trykk på kraftpapir og matt laminerte substrater gir emballasjen en matt finish og en taktil overflate.

Anerkjennelsen

Om A' Design Award i Bronse

Cafe Guardiao Kaffeemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Cafe Guardiao Kaffeemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Cafe Guardiao Kaffeemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensjoner og Emballasje: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Stikkord: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Produksjonsteknologi: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Designutfordring: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Forskning: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspirasjon: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Prosjektvarighet: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Driftsflyt: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Teammedlemmer: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro