Mountain River and Sage Gaveeskepakning for baijiu by Yao Wu

Sølv Emballasje · 2026

Mountain River and Sage Gaveeskepakning for baijiu

by Yao Wu

A' Design Award i Sølv 2026 in Emballasje
CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
Estimated Number of Design Views: 16,320
Verification code 8C2312295C · Verify this award

View at A' Design Award Press Release

Colors

About Mountain River and Sage Gaveeskepakning for baijiu

Mountain River and Sage er en gaveeskedesign for baijiu, et kinesisk destillert brennevin. Den ytre hylsen er laget av matt hvitt kunstpapir med et minimalistisk mønster i preget bronsefolie. Inni åpner en kodeksinspirert eske av konstruert tre med eikefinér seg som en bok. Det indre lokket foldes ut til en panoramisk illustrasjon av Tai-fjellet og Den gule flod, trykket på strukturert papir, som rammer inn tre flasker og et sertifikat. Designet bygger på den kulturelle geografien i Shandong-provinsen. En minimalistisk og moderne tilnærming erstatter den retrostilen som er vanlig i brennevinsemballasje.

About the A' Design Award i Sølv

Mountain River and Sage Gaveeskepakning for baijiu er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Mountain River and Sage Gaveeskepakning for baijiu forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Mountain River and Sage Gaveeskepakning for baijiu er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Press Kit

Unique Properties: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions & Packaging: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Production Technology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Challenge: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Research: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiration: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Project Duration: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operation Flow: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
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