Lithuanian Vodka Gold Vodka Emballasjedesign by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2015
Lithuanian Vodka Gold Vodka Emballasjedesign
Client: Stumbras
A' Design Award i Bronse Winner in Emballasje Category
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The Design
About Lithuanian Vodka Gold Vodka Emballasjedesign
Renhet og klarhet er hovedegenskapene som reflekterer en vodkas kvalitet. Disse måtte fremheves under rebrandingen av Lithuanian Vodka Gold – markedslederen for vodka i Litauen. Samtidig ble det introdusert trekk fra nasjonal identitet – selve navnet Lithuanian Vodka krevde dette valget. Autentiske etniske motiver ble transformert til en moderne, ryddig komposisjon. Da massiviteten i den gamle etiketten ble brutt ned for å skape en lett, perforert dekor, begynte gullet å skinne på en langt mer elegant måte.
The Recognition
About the A' Design Award i Bronse
Lithuanian Vodka Gold Vodka Emballasjedesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Lithuanian Vodka Gold Vodka Emballasjedesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Lithuanian Vodka Gold Vodka Emballasjedesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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