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Stumbro Starka Flaskedesign og etiketter by Studija Creata

Stumbro Starka Flaskedesign og etiketter by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award i Sølv in Emballasjedesign Competition Category.


SølvEmballasje· 2016

Stumbro Starka Flaskedesign og etiketter

by Studija Creata

Client: Stumbras

A' Design Award i Sølv Winner in Emballasje Category

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The Design

About Stumbro Starka Flaskedesign og etiketter

Bildet av Stumbro Starka ble i sin essens endret ved å skape en helhet av delene: fra den nye, unikt utformede, mørke glassflasken prydet med opphøyet kalligrafi og den rike etiketten som forteller legenden om drikken, til flaskeproppen dekorert med en eikebladkrans. Storkefiguren dukket opp som et kjennetegn. Fanget i den uventede rollen som gjestfri vertskap, ble storken en fascinerende og tiltalende forteller av historien.

The Recognition

About the A' Design Award i Sølv

Stumbro Starka Flaskedesign og etiketter er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Stumbro Starka Flaskedesign og etiketter forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Stumbro Starka Flaskedesign og etiketter er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging
Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags
Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology
Glass bottle. Flexo printing.
Design Challenge
With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research
As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration
They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration
Stumbro Starka was updated in 2015.
Operation Flow
For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits
Edgaras Marozas

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