Twin Lotus Herbaliste Eco-friendly Pack Tanntråd Emballasje by Prompong Hakk is a highly esteemed winner of the very prestigious 2016 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2016
Twin Lotus Herbaliste Eco-friendly Pack Tanntråd Emballasje
Client: Twin Lotus
A' Design Award i Jern Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Twin Lotus Herbaliste Eco-friendly Pack Tanntråd Emballasje
Opprinnelig startet prosjektet med et vanlig plastemballasjedesign med tanntråd da teamet innså hvor mye avfall dette segmentet skapte og begynte å revurdere tilnærmingen sin. Tanken var å lage en miljøvennlig emballasje som kunne gjenbrukes ved å fylle på filamentet. Likevel var dette bare fornuftig hvis folk var i stand til og villige til å beholde boksen over lengre tid. Målet var å designe en Zippo-lignende opplevelse, et design som fungerte bra, så bra ut og kunne gå overalt, og gjøre en miljøvennlig idé til et elsket tilbehør.
The Recognition
About the A' Design Award i Jern
Twin Lotus Herbaliste Eco-friendly Pack Tanntråd Emballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Twin Lotus Herbaliste Eco-friendly Pack Tanntråd Emballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Twin Lotus Herbaliste Eco-friendly Pack Tanntråd Emballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
- Dimensions & Packaging
- Width 59,6mm x Length 46,6mm x Height 22mm
- Tags
- Green Design, FMCG Packaging, Herbaliste, Eco-friendly
- Production Technology
- Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
- Design Challenge
- After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
- Research
- There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
- Inspiration
- Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
- Project Duration
- The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
- Operation Flow
- Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
- Team Members
- Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon
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