SugarLady Ladies Brand Pop-up Store Innredningsdesign for popup-butikk by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award i Sølv in Interiør, Butikk- og Utstillingsdesign Competition Category.

SølvInteriør· 2017

SugarLady Ladies Brand Pop-up Store Innredningsdesign for popup-butikk

by Prism Design

Client: Prism Design

A' Design Award i Sølv Winner in Interiør Category

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Verified Award Winner
Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Innredningsdesign for popup-butikk

Book Text: SugarLady er en interiørinnredning for en popup-butikk, skapt for et damemotemerke i Shanghai, Kina. Sukkerkrystallen er brukt som hovedtema og knytter interiøret til merkenavnet. Hver utstillingscelle er bygget opp av en stålramme kledd med en industriell nylonduk. LED-paneler på 600 ganger 600 millimeter lyser opp cellene innenfra, slik at hver enhet gløder svakt. Cellene er enkle og lette, slik at de kan settes sammen, flyttes og rekombineres i mange ulike oppsett. Det totale arealet er 6 ganger 10 meter og inkluderer et prøverom.

The Recognition

About the A' Design Award i Sølv

SugarLady Ladies Brand Pop-up Store Innredningsdesign for popup-butikk er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. SugarLady Ladies Brand Pop-up Store Innredningsdesign for popup-butikk forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. SugarLady Ladies Brand Pop-up Store Innredningsdesign for popup-butikk er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI