Mirzam: Monsters Collection Sjokoladeemballasje av Backbone Branding

Designet Mirzam: Monsters Collection Sjokoladeemballasje av Backbone Branding er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2021

Mirzam: Monsters Collection Sjokoladeemballasje

av Backbone Branding

Klient: Backbone Branding

Vinner av A' Design Award i Gull i kategorien Emballasje

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Designet

Om Mirzam: Monsters Collection Sjokoladeemballasje

Sjokoladeprodusenter fra De forente arabiske emirater (Dubai) trengte merkevarebygging for håndlaget sjokolade fra bønne til bar. Fra navn og identitet til produktdesign og emballasje designet teamet hvert element med en fascinerende historie rundt hele konseptet. Merket basert på reiser gjennom den gamle Orienten langs lenge glemte havruter og stier ble opprettet. En reise fra ett land til et annet, og møter monstre og mytiske karakterer. Emballasjen er en illusjon av en reise mellom myte og virkelighet.

Anerkjennelsen

Om A' Design Award i Gull

Mirzam: Monsters Collection Sjokoladeemballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Mirzam: Monsters Collection Sjokoladeemballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Mirzam: Monsters Collection Sjokoladeemballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensjoner og Emballasje: Width 31 mm x Depth 1 mm x Height 61 mm
Stikkord: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Produksjonsteknologi: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Designutfordring: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Forskning: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspirasjon: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Prosjektvarighet: January-September 2015, Yerevan, Armenia
Driftsflyt: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patenter: Copyrights belong to Mirzam Chocolate Makers
Teammedlemmer: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Bildekreditering: All Photo Credits to Bacbkone Branding