The Soul of Maotai Flavour Wu Primærfunksjon: Emballasje for brennevinsflaske by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2020
The Soul of Maotai Flavour Wu Primærfunksjon: Emballasje for brennevinsflaske
by Li Zuo
Client: Wendao WD Creativity
A' Design Award i Sølv Winner in Emballasje Category
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The Design
About The Soul of Maotai Flavour Wu Primærfunksjon: Emballasje for brennevinsflaske
Wu er et emballasjedesign for et eksklusivt brennevin med maotai-smak. Flasken er formet som en dråpe væske, noe som uttrykker ideen om at brennevinet inni er en foredlet essens. Glassoverflaten er glasert og logoen er forgylt. Ytteresken er laget av naturlig tre utskåret med et vannkornmønster, som gjenspeiler flaskeformen og kan resirkuleres. En treskåret glassform ble brukt i produksjonen. Det komplette settet måler 260 mm bredt, 140 mm dypt og 300 mm høyt. Designet hjelper kjøpere med å forstå brennevinets karakter.
The Recognition
About the A' Design Award i Sølv
The Soul of Maotai Flavour Wu Primærfunksjon: Emballasje for brennevinsflaske er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. The Soul of Maotai Flavour Wu Primærfunksjon: Emballasje for brennevinsflaske forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. The Soul of Maotai Flavour Wu Primærfunksjon: Emballasje for brennevinsflaske er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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