Yan Natural Juice Flaskeemballasje av Backbone Branding

Designet Yan Natural Juice Flaskeemballasje av Backbone Branding er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Platina i konkurransekategorien Emballasjedesign.

PlatinaEmballasje· 2020

Yan Natural Juice Flaskeemballasje

av Backbone Branding

Klient: Backbone Branding

Vinner av A' Design Award i Platina i kategorien Emballasje

201,010

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Farger

Designet

Om Yan Natural Juice Flaskeemballasje

Utformingen av flasken var inspirert av naturen og prinsippene for biomimicry, spesielt i form av et bitt eple. Dette var ment for å vise den organiske kvaliteten på produktet inni. Denne anatomien resulterer i komplementære former som når de plasseres ved siden av hverandre på hyller eller under transport tillater å maksimere plassbesparelsen. Navnet på merket er skrevet på etiketten med stilisert kalligrafi. Denne kalligrafien fremkaller fargen og utseendet til tynt gress som et nikk til naturen.

Anerkjennelsen

Om A' Design Award i Platina

Yan Natural Juice Flaskeemballasje er vinner av A' Design Award i Platina, en ekstremt prestisjefylt anerkjennelse som tildeles virkelig eksepsjonelle, elegante og praktfulle design. Platinavinnere er skaperverk av ypperste klasse, vitnesbyrd om grensene for intellektuell kreativitet, og viser designernes uovertrufne profesjonalitet og genialitet. Slike design forventes å være de mest anerkjente verkene som definerer estetikken i en epoke, bidrar til samfunnets velvære og flytter grensene for kunst, vitenskap, design og teknologi. Yan Natural Juice Flaskeemballasje viser et transcendent nivå av fortreffelighet og gjør uten tvil verden til et bedre sted med sine fordelaktige og verdifulle egenskaper. Yan Natural Juice Flaskeemballasje er et verk som har vunnet A' Design Award i Platina, og som vekker begjær, inspirerer, begeistrer, gleder og gir stor fryd.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensjoner og Emballasje: Width 70mm x Depth 85mm x Height 265 mm
Stikkord: natural juice, packaging design, biomimicry, organic,
Produksjonsteknologi: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Designutfordring: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Forskning: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspirasjon: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Prosjektvarighet: January to May 2017 in Yerevan Armenia
Driftsflyt: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Teammedlemmer: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Bildekreditering: All photo credits to Backbone Branding