MAU Vegas 2019 Arrangement av Shreya Gulati

Designet MAU Vegas 2019 Arrangement av Shreya Gulati er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Jern i konkurransekategorien Reklame-, Markedsførings- og Kommunikasjonsdesign.

JernReklame· 2020

MAU Vegas 2019 Arrangement

av Shreya Gulati

Klient: Houndstooth

Vinner av A' Design Award i Jern i kategorien Reklame

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Farger

Designet

Om MAU Vegas 2019 Arrangement

Mobile Apps Unlocked eller MAU Vegas er verdens ledende arrangement for mobile apper. Det tiltrekker seg de største merkene fra Silicon Valley inkludert Spotify, Tinder, Lyft, Bumble og MailChimp for å nevne noen. Houndstooth fikk oppgaven med å konseptualisere, designe og utføre hele arrangementets visuelle utseende og digitale tilstedeværelse for året 2019. Når arrangementet prøver å skyve grenser i det tekniske rommet, designet de et system som kunne representere det gjennom visuals og imponere publikum inn i opplevelsen helhetlig.

Anerkjennelsen

Om A' Design Award i Jern

MAU Vegas 2019 Arrangement er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. MAU Vegas 2019 Arrangement forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. MAU Vegas 2019 Arrangement respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Stikkord: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Produksjonsteknologi: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Designutfordring: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Forskning: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspirasjon: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Prosjektvarighet: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Driftsflyt: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Teammedlemmer: Shyamlee Jagtap