Akimbo Coffee Beer Drikkevareemballasje by Wen Liu and Kaichen Xie is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2020
Akimbo Coffee Beer Drikkevareemballasje
Client: Shenzhen Akimbo Brand Operation Management Co., Ltd.
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #88579The Design
About Akimbo Coffee Beer Drikkevareemballasje
Akimbo Coffee Beer er en emballasjedesign for to kaffeøl av høy kvalitet, skapt gjennom et samarbeid mellom et kaffemerke og et bryggeri. Ølene selges i aluminiumsbokser, og ytteremballasjen måler 115 millimeter i lengde, 66 millimeter i bredde og 66 millimeter i høyde. En håndmalt illustrasjon og en retro håndtegnet skrifttype gir boksene en avslappet og forfriskende karakter. Illustrasjonen viser maskotene til begge merkene mens de surfer ved sjøen. Designet henvender seg til unge forbrukere og formidler tydelig at drikken er alkoholholdig.
The Recognition
About the A' Design Award i Bronse
Akimbo Coffee Beer Drikkevareemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Akimbo Coffee Beer Drikkevareemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Akimbo Coffee Beer Drikkevareemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
- Dimensions & Packaging
- The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
- Tags
- Coffee,Beer, Coffee Beer, Illustration Packaging, Art
- Production Technology
- The material of the packaging is an aluminum can.
- Design Challenge
- We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
- Research
- The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
- Inspiration
- The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
- Project Duration
- The project started in September 2018 and finished in October 2018 Shenzhen.
- Operation Flow
- Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
- Team Members
- Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang - Image Credits
- Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018
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