Cong Tai Baijiu Primærfunksjon: Drikkevareemballasje by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2020
Cong Tai Baijiu Primærfunksjon: Drikkevareemballasje
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #88605The Design
About Cong Tai Baijiu Primærfunksjon: Drikkevareemballasje
Cong Tai Baijiu er en minneemballasjedesign for en kinesisk brennevin lansert for rottens år. Hovedmotivet er hentet fra dørhåndtaket i tradisjonell kinesisk arkitektur, med referanse til rotten som det første dyret i dyrekretsen som åpner året. Den indre etiketten kombinerer formene til en rotte og en mynt for å antyde rikdom og lykke, mens den ytre ringen bruker et strålende mønster for en livlig effekt. Flasken er laget av keramikk med en marmortekstur og er ferdigstilt med vannoverføringstrykk.
The Recognition
About the A' Design Award i Sølv
Cong Tai Baijiu Primærfunksjon: Drikkevareemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Cong Tai Baijiu Primærfunksjon: Drikkevareemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Cong Tai Baijiu Primærfunksjon: Drikkevareemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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