Fruit Bites Tørking Av Frukt by Nour Shourbagy

Fruit Bites Tørking Av Frukt by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2020

Fruit Bites Tørking Av Frukt

by Nour Shourbagy

Client: Fruit Bites

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #93428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites Tørking Av Frukt

Hva er bedre enn en næringsrik skyldfri snack for barna dine? Fruit Bites emballasjedesign er designet for å oppmuntre barna til å endre snacksvanene sine og velge å spise naturlig tørket frukt i stedet for søppel snacks. Målet er å gi alle foreldre muligheten til å endre sitt / hennes barns snacksmønster. Utfordringen er å designe karakterer som gjenspeiler fruktfordeler som barn lett kan forstå og forholde seg til som noe kult og sunt. Mango spiller en viktig rolle i hudens helse. Banana hjelper deg med å opprettholde normalt syn. Apple er bra for hukommelsen og konsentrasjonen.

The Recognition

About the A' Design Award i Bronse

Fruit Bites Tørking Av Frukt er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Fruit Bites Tørking Av Frukt forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Fruit Bites Tørking Av Frukt tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.