Amsalem Leisure Nettside by Dana Freud is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Nettside- og Webdesign Competition Category.

JernWeb· 2020

Amsalem Leisure Nettside

by Dana Freud

Client: Dana Freud

A' Design Award i Jern Winner in Web Category

10,758
Verified Award Winner
Verify Award Status for #95866

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amsalem Leisure Nettside

Amsalem Leisure er en responsiv reisenettside utviklet for å planlegge ferier. Bookingsystemet lar brukere reservere fly, hoteller, biluttleietjenester og nærliggende attraksjoner. En stor søkelinje med særpreget typografi og skreddersydde illustrasjoner gjør en funksjonell løsning til et sentralt designelement. Fasettert navigasjon og dynamisk filtrering hjelper besøkende med å finne og utforske feriemål raskt. Utvalgte fotografier med varm belysning skaper en innbydende atmosfære. Layouten tilpasser seg automatisk til hver skjermstørrelse og enhet.

The Recognition

About the A' Design Award i Jern

Amsalem Leisure Nettside er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Amsalem Leisure Nettside forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Amsalem Leisure Nettside respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Dimensions & Packaging: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Tags: tourism design, UI, UX, website design, vacation
Production Technology: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Design Challenge: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Research: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inspiration: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Project Duration: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Operation Flow: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.