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Heytea Lab Shenzhen OCT Harbor Interiørdesign for butikklokale by Uno Chan

Heytea Lab Shenzhen OCT Harbor Interiørdesign for butikklokale by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award i Gull in Interiør, Butikk- og Utstillingsdesign Competition Category.


GullInteriør· 2020

Heytea Lab Shenzhen OCT Harbor Interiørdesign for butikklokale

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award i Gull Winner in Interiør Category

Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Interiørdesign for butikklokale

Heytea Lab Shenzhen OCT Harbor er et interiørdesign for et te-merkes flaggskipbutikk. Lokalet dekker 1300 kvadratmeter og er delt inn i fem tematiske laboratorier. Det perifere laboratoriet, islagingslaboratoriet, dessertlaboratoriet og illustrasjonslaboratoriet er plassert i første etasje, mens te-nerdelaboratoriet er plassert i andre etasje. En geometrisk trapp forbinder begge etasjene og danner det visuelle sentrum i interiøret. Lysstriper og lysfilmer er felt inn i taket og metallgitrene. Aluminiumsskumplater på sideveggene står i kontrast til satengbørstet metall.

The Recognition

About the A' Design Award i Gull

Heytea Lab Shenzhen OCT Harbor Interiørdesign for butikklokale er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Heytea Lab Shenzhen OCT Harbor Interiørdesign for butikklokale forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Heytea Lab Shenzhen OCT Harbor Interiørdesign for butikklokale skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging
The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags
Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology
The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge
The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research
Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration
Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration
The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow
The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents
Copyrights belong to Uno Chan, 2019.
Team Members
Uno Chan
Fei Xiao
Image Credits
Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.

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