Pop Up Magazine Åpningstittel by Rafael de Araujo is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Film-, Video- og Animasjonsdesign Competition Category.
SølvFilm· 2020
Pop Up Magazine Åpningstittel
Client: Pop Up Magazine
A' Design Award i Sølv Winner in Film Category
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- Verified Award Winner
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The Design
About Pop Up Magazine Åpningstittel
Prosjektet var en reise for å utforske Escape-problemstillingene (tema for 2019) abstrakt og flytende, og vise endringene, nye tingene og konsekvensene av det. Alle bilder er rene og komfortable å se på, i kontrast til den ubehagelige virkeligheten fra flukten. Designet endrer seg kontinuerlig, og de formende formene i animasjonen representerer handlingen om tilpasning, forårsaket av en slags situasjon. Rømning har forskjellige betydninger, tolkninger og synspunktet varierer fra lekent til alvorlig.
The Recognition
About the A' Design Award i Sølv
Pop Up Magazine Åpningstittel er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Pop Up Magazine Åpningstittel forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Pop Up Magazine Åpningstittel er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
- Dimensions & Packaging
- We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
- Tags
- illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
- Production Technology
- The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
- Design Challenge
- The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
- Research
- I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
- Inspiration
- The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece. - Project Duration
- The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
- Operation Flow
- Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital. - Team Members
- Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine - Image Credits
- Rafael de Araujo, 2019.
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