Sølv Trykk · 2020

Dorina Nowill Årsrapport

by Ruis Vargas

A' Design Award i Sølv 2020 in Trykk
CLIENT: Laika
Estimated Number of Design Views: 32,251
Verification code 60AD148B94 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Dorina Nowill Årsrapport

Dorina Nowill er en årsrapport designet for en stiftelse som betjener mennesker som er blinde eller har nedsatt syn. Punktskrift brukes gjennom hele publikasjonen, og danner fraser og teksturer ved siden av den trykte teksten. Omslaget har tørre relieffprikker, slik at rapporten også kan leses med berøring. Sidene er trykt i fire farger på offsetpapir, valgt for sin porøse og taktile overflate. Rapporten dokumenterer resultatene av regnskapsåret og setter retningslinjer for det påfølgende året. Designet har som mål å gjøre publikasjonen inkluderende for enhver leser.

About the A' Design Award i Sølv

Dorina Nowill Årsrapport er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Dorina Nowill Årsrapport forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Dorina Nowill Årsrapport er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Press Kit

Unique Properties: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimensions & Packaging: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tags: Annual report, print, editorial, graphic design, branding identity
Production Technology: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Design Challenge: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiration: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Project Duration: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Operation Flow: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patents: Arthur Medeiros
Image Credits: Laika Design