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Wu Primærfunksjon: Gaveinnpakning by 7654321 Studio
Wu Primærfunksjon: Gaveinnpakning by 7654321 Studio
Wu Primærfunksjon: Gaveinnpakning by 7654321 Studio
Wu Primærfunksjon: Gaveinnpakning by 7654321 Studio
Wu Primærfunksjon: Gaveinnpakning by 7654321 Studio

Sølv Emballasje · 2020

Wu Primærfunksjon: Gaveinnpakning

by 7654321 Studio

  • A' Design Award i Sølv 2020 in Emballasje
  • CLIENT: 7654321 Studio
  • Estimated Number of Design Views: 26,704
  • Verification code 3DE53BC686 · Verify this award
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About Wu Primærfunksjon: Gaveinnpakning

Wu er en gaveinnpakningsserie designet for eksklusive tekar laget av sølv, messing og emalje. Eskene produseres i tre størrelser og kombinerer mørkegrønt papir med perlemorsfinish-detaljer i høstfarger, noe som skaper en rolig og stabil tone. Hver eske bærer en dusk trædd med en messingmynt gravert på begge sider med frasene Wei Wu Zhi Zu og Long Happiness. Wei Wu Zhi Zu betyr at tilfredse mennesker alltid er lykkelige. Esken åpnes ved å skyve det ytre skallet, som avdekker karet og et trykt kort.

About the A' Design Award i Sølv

Wu Primærfunksjon: Gaveinnpakning er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Wu Primærfunksjon: Gaveinnpakning forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Wu Primærfunksjon: Gaveinnpakning er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Press Kit

Unique Properties
The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Dimensions & Packaging
330*130*130mm / 255*130*130mm / 180*130*130mm
Tags
Wu, gift packaging
Production Technology
brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge
The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Research
Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration
"Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Project Duration
The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow
Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Image Credits
Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.

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