Wild Cook Advertising Plakat by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Reklame-, Markedsførings- og Kommunikasjonsdesign Competition Category.
JernReklame· 2020
Wild Cook Advertising Plakat
by Ladan Zadfar and Mohammad Farshad
Client: Creator studio
A' Design Award i Jern Winner in Reklame Category
Verified Award Winner
Verify Award Status for #99688The Design
About Wild Cook Advertising Plakat
Annonsering er en av de viktigste delene av presentasjonen av et produkt. For å kunne presentere et design, bør designere forstå hovedaspektene ved designet, og for å presentere det på en kunstnerisk måte, må de fokusere på dets viktigste funksjoner. Den presenterte designen er reklameplakater for et produkt som gir forskjellige å røyke dufter fra glatt forbrenning av naturlige materialer til mat. Det er grunnen til at designerne insisterte på å vise naturlige materialer brenne og røyken som kom ut av dem. Designernes intensjon var å stimulere nysgjerrigheten til annonseringen.
The Recognition
About the A' Design Award i Jern
Wild Cook Advertising Plakat er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Wild Cook Advertising Plakat forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Wild Cook Advertising Plakat respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising. - Tags
- Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
- Production Technology
- All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
- Design Challenge
- The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
- Research
- To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
- Inspiration
- Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
- Project Duration
- The project started in September 2019.
- Team Members
- Ladan Zadfar
Mohammad Farshad - Image Credits
- Ladan Zadfar and Mohammad Farshad
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